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We have developed a suite of standardized tools to streamline the development of your Shopper Marketing or Category Strategy.


The Optimiser Suite of products is unique to NGG and comprises a set of tools that enable a fast diagnostic and business transformation. These products are utilised by NGG and Partner businesses to deliver on your needs.

End to End Planning


"It's all about the store and your customers!"


  • Prices are being forced down, promotions ever more aggressive...

  • Customers are working it out - shop around - pretty likely to find your favourite brand on deal somewhere!

  • Tidy stores, with well stocked shelves is no longer secret recipe that will differentiate you from the pack... 




"It's all about the category in a specific retailer!"


  • Category managemnt, category marketing and every derivation there of, has been thoroughly explored in the Australian market place

  • The principles sound - but the retailer's aren't buying it! 

  • We operate in a highly consolidated retail environment - we need to perform with every retailer!

  • We need to approach the challenge of category and brand growth differently...   




"It's all about your brand and the shopper's who buy it!"


  • "The gondola end we ran this year didn't give us as big a kick as last year..."

  • "We are on promotion more than we are off promotion now..."

  • "We are often on promotion at the same time as our competitors..."

  • "Our baseline sales are slowly declining - nothing seems to turn it around..."

  • "The cost of promotions has increased in the past year..."


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