One of the hottest area’s of development for NGG this year has been in helping clients to develop their channel plans.

 

Channel Planning or Channel Strategy is the “theoretically simple” process of determing how and where as a business you want to win. Clients often find that they have great internal knowledge and capability in one or two channels, but when they seek to grow their business outside this space that it’s hard to find the time or data to make informed decisions

 

We have developed a very simple process model to go about this task and a suite of tools to support. Our “black-box” methodology for managing information means that often third parties (Retailers or Suppliers) are willing to share confidential information which dramatically improves the quality of insights.