We have just uploaded the next Retail World article (published in Nov edition) to the Portal. The article talks about who get what share of the profit pie - the share of all
This is particularly interesting for small or medium size manufacturers that are either under pressure to increase investment in the retailer, or are struggling to get price increases through. Whilst it is not the silver bullet for price increases, we think it can have a significant bearing on dialogue with retailer.
We have had a couple of very notable successes using this approach with recent price increases with both of the major retailers. Have a read - if you think it might be an angle to support your argument - give us a call and we will talk you through it.