Retailer Behaviour Change
The Topic for this months Code Corner on Retail World ... a sneak peek
We have spoken to over 50 suppliers in the past 3 months, those that sat back and waited for the retailers to change their behaviour, have unsurprisingly seen little or no change. Those that have been ‘front foot’ in regard the Code and its obligations, have seen in some instances profound change. We have worked with suppliers that have received significant refunds, removed unfavourable conditions from their trading terms and had de-list decisions reversed etc. Whilst this is fantastic for those suppliers, the flipside is that it must by default require the buyers to put more pressure on the suppliers that appear less well prepared!!